Social Media is interactive platforms that enable the generation or sharing/ exchange of ideas, opinions, career orientations, and various other types of expression through virtual networks and online communities. These mediums allow users to stay connected to each other in a quick and easy manner. This facilitates a better understanding of the other person and in turn makes it easier to develop long lasting professional relationships. Through social media one can also express his or her opinion about any subject and participate in the discussion. Moreover, this also allows one to display his or her knowledge to the world at large.
Among different social media networks like LinkedIn, Twitter, Facebook, and Google+ there is a new platform that has been gaining a lot of momentum – Google Wave. Google Wave is a social network that is based on a strong community model. The concept is quite similar to that of LinkedIn but Google has made it even more interesting by making it accessible from mobile devices. The best thing about this platform is that anyone can log in and start networking immediately. You can access it from your Gmail or any other e-mail account.
Google gained a lot of popularity with its decision to integrate social media into its ranking algorithm. It has emerged as one of the most popular search engines today. Apart from Google Search, it now also allows users to share & distribute content. Thus, with such a powerful search engine, the chances of reaching out to potential customers are high. This also enables better marketing strategy, which is why businesses are increasingly using it.
Another important social media platform is Facebook. It lets you share photos and videos with your friends and family and allows users to create personal pages. Moreover, messaging is another major feature that allows users to chat with their close friends and family members. On the other hand, Twitter is an instant way to connect people through short messages. It lets you share brief text messages with your followers.
Last but not the least is LinkedIn, a professional social networking site run by Microsoft. It enables you to share your knowledge and ideas with people who are really interested in them. It helps you to network with corporate colleagues and helps you to promote your products and services. Thus, if you are looking to promote your business, you can do so through LinkedIn.
These are the popular social media platforms that help you get connected with prospective clients and customers. If you are looking for new ways of enhancing your presence online, then you should consider these platforms. They enable you to interact with prospective clients on a more personal level and at the same time, you are also able to share information and ideas. Thus, apart from benefiting you, they are beneficial to your business as well.