Social Media is interactive technologies which enable the generation or sharing/ exchange/interactional exchange of ideas, information, careers, hobbies, and other types of social expression through virtual communities and online networks. Social media have many applications in daily life, where people share and distribute various types of media such as photographs, video, audio, text, and games. This allows communication between people who might be far apart by geographical distance, culture and even age. In this context, Social Media refers to any media that can be shared by two or more individuals either individually or together in a way that is usually implied by the term “Social”.
LinkedIn is one of the most popular and well known social media tools which allows two or more individuals to join an entity with similar purposes and which helps them to share information about their professional lives. LinkedIn can be used to share information about your professional background, education, jobs and projects, interests and so on. By using LinkedIn, you can build your network of professional contacts and this will also help you expand your business quickly. By using the link building features available with LinkedIn you can link to websites related to your industry and thus share information and communicate with your targeted audience.
Another popular media is Facebook, which is considered as one of the largest and most active social media tools in the world. Today it has become the second most popular social networking site in the world after twitter. The main purpose of Facebook is to share information with your friends and family members. However, you can also share media, photos and other items on Facebook, which are not necessarily related to your business. One of the most common types of media shared on Facebook are photos, videos and blogs.
Twitter is another social media, which enables its users to post short text messages or tweets on the platform itself. This enables users to update their personal affairs with the ease and comfort of their homes anytime and anywhere. Twitter can be used for various purposes ranging from individual communication to business networking. Apart from these there are a number of other social media platforms available on the internet. Therefore, while selecting a social platform you need to check whether it fits your needs.
Pinterest is another popular social media platform where people can share information and ideas to make their lives easier. They can search for items of interest and pin the images on their pages. If you want your Pinterest account to be more personalized you can even enter your name and create a profile for yourself. You can upload pictures and share interesting stories. In addition to this, Pinterest allows users to pin any photo or image on the wall of their pages.
Google+ is yet another popular social media site which enables its users to share photos and videos with their friends and loved ones. The account is free of cost and has an easy interface. Google+ allows users to create a photo album based on a particular theme. Moreover, it also enables users to share information about specific locations, restaurants, stores, events and everything else related to their interests. Google+ allows its users to add their links and photos on their profiles so that people can visit them.